FOR IMMEDIATE RELEASE SONOMA, CA – November 19, 2025 – Seaguth Elixirs celebrates Shop Small Saturday on November 29 and the local communities that have supported their growth this year. Now in more than forty independently owned locations, Seaguth is rolling out brand-new eco-friendly packaging across their line that make the perfect gift this holiday season.
When it launched in April 2025, Seaguth Elixirs focused on getting adaptogenic coffee lattes in local shops throughout northern California because they believe in building up local communities and strengthening our relationships to each other. Just like the mushrooms in Seaguth adaptogenic coffee lattes that use mycelium networks to grow and communicate, Seaguth values the power of connection.
“The fundamental driver of our early success has been the selfless support of local independent retailers throughout Marin, Napa, and Sonoma,” says Geoff Broll, Seaguth CEO and Founder. “The generosity, solidarity, and camaraderie of these small community businesses have been truly instrumental.”
Support local businesses on Shop Small Saturday, a day designed to celebrate local entrepreneurs and makers, preserve local culture, strengthen communities, and supporting a more resilient, connected economy. Every dollar spent at a local business will yield about 68 cents to the local economy, according to the Small Business Administration. In addition, money spent locally circulates and is re-spent multiple times, creating a positive ripple effect throughout the economy.
In the land of opportunity and entrepreneurs, 99.7% of all businesses in the U.S. are small businesses. These businesses try harder to win customer loyalty, donate 250% more to non-profits and community causes, and understand the value of loyalty, familiarity, and personal touch.
Seaguth’s connection to community extends to preserving the natural world with sustainability efforts such as using all organic ingredients consciously sourced, supporting SeaTrees and 1% for the Planet, and earth friendly, fully recyclable packaging with vegetable dyes and water-soluble coating.
Adaptogens and shopping locally builds resilience, empowers the individual and community, and creates a sustainable future. Try Seaguth Elixirs, rich, creamy adaptogenic coffee lattes, and feel the difference. Purchase in your Northern California community or online. For press inquiries, please contact Jamie Della at pr@seaguth.com.
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About Seaguth
Founded by herbalist and former Ironman athlete Geoff Broll, Seaguth Elixirs is dedicated to harnessing the power of adaptogens to promote wellness and vitality. Crafted with a mindful approach, our oat milk lattes are as good for your body as they are for your taste buds. Committed to sustainability and social impact, Seaguth partners with organizations worldwide that are making a positive difference. We believe that through intentional choices, we can help create a healthier, more sustainable future for our planet and generations to come.
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