Seaguth Elixirs Finalist for Best Product in World Coffee Innovation Awards Adaptogen Coffee Pioneer recognized among the world's leading coffee innovations

FOR IMMEDIATE RELEASE: SONOMA, CA, October 1, 2025 - Seaguth Elixirs, creators of the popular adaptogenic coffee, was named a finalist in the functional coffee category for Food Bev’s Best Products at the World Coffee Innovation Awards, underscoring our commitment to innovative, health-focused coffee.

“We’re honored that Sunrise Elixir, our vanilla oat milk latte, was recognized among such innovative peers on this global platform,” said Geoff Broll, CEO and Founder of Seaguth Elixirs. “Being a finalist motivates us to continue sharing the benefits of adaptogens and pushing boundaries in wellness-forward coffee.”

Functional coffee goes beyond the traditional coffee experience by incorporating nutrition-rich ingredients that provide specific benefits such as improved focus, reduced stress, enhanced immunity, and better digestion. As a new company, it is particularly rewarding for Seaguth Elixirs to be recognized in this state-of-the-art category in the third edition of the World Coffee Innovation Awards, which aims to emphasize the greatest innovations, products, and business practices. 

“During Seaguth’s innovative formulation process, our primary focus was to create a “clean” formula with minimal ingredients to help the body assimilate the added nutritional value more efficiently and rapidly,” says Broll. “The adaptogens we paired together share a common function that when combined they amplify the other’s benefits - creating a true synergy more potent than the sum of their parts.”

The Sunrise Elixirs blends organic Guatemalan coffee with Lion’s Mane and Cordyceps mushrooms to optimize focus with energy. Lion’s Mane stimulates production of the Nerve Growth Factor (NGF), which improves focus, memory, and overall cognitive function through nerve regeneration and neuron protection, repair, and production. Cordyceps increase the production of adenosine triphosphate (ATP), which is essential for delivering energy to the muscles. 

Revolutionize your coffee ritual with Seaguth Elixirs, rich, creamy, slightly sweetened adaptogenic lattes now available in select stores and online. For press inquiries, additional photography, or interview opportunities with Seaguth CEO and Founder, Geoff Broll, please contact Jamie Della at pr@seaguth.com.

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About Seaguth

Founded by herbalist and former Ironman athlete Geoff Broll, Seaguth Elixirs is dedicated to harnessing the power of adaptogens to promote wellness and vitality. Crafted with a mindful approach, our oat milk lattes are as good for your body as they are for your taste buds. Committed to sustainability and social impact, Seaguth partners with organizations worldwide that are making a positive difference. We believe that through intentional choices, we can help create a healthier, more sustainable future for our planet and generations to come.